Since 2007 I've been writing and producing music for commercials, mostly here in Iceland, but also for international clients. As a producer, that is in my humble opinion the ultimate school of musicmaking, and I still love doing it. You get to work with almost all possible music styles, and infinite permutations thereof. You have to learn to work on crazy deadlines, cater to different tastes, and just make everything work, not just with the music, but with other people.
I've been lucky enough to work with very talented collaborators, musicians, creatives and filmmakers.